//THE VEGETERIAN BUCTHER

SACRIFICE NOTHING

30S Launch

They say meat is meat, 
The Vegetarian Butcher says;
you shouldn’t count your chickens.
They say meat is always murder,
The Vegetarian Butcher says;
then pigs must be flying. 
They say nothing good comes without sacrifice, 
The Vegetarian Butcher Says; 
We’re not sacrificing a bloody thing.
From meat to its culture,
from animals to its earth. 
From taste to texture.  
Why should we give up the smoky aroma of bacon in the morning?
Why should we forfeit the saucy
sizzle of joy that a burger brings?  
Meat is far more meaningful than just its taste. 
Meat is the centerpiece that unites friends, families and foes. 
Meat is the bare boned meaning of life. 
They say vegetarians must surrender it all. 
The Vegetarian Butcher says: 

SACRIFICE NOTHING

THE VEGETERIAN BUTCHER SAYS:

GET STUCK IN AND FILL THOSE PIES
BECAUSE WITH MY RAW MINCE
TRADITION NEVER DIES

20S RAW MINCE

THE VEGETERIAN BUTCHER SAYS:

TO CHICKEN THAT RANGES FREELY CROSS CULTURES

20S CHICKEN CHUNKS

THE VEGETERIAN BUTCHER SAYS:

BURGERISM.
IT’S BIGGER THAN MEAT. IT’S AN ART FORM.

20S PATTY ON THE BACK

ROLE: CD GLOBAL ROLE OUT.
CREATIVES: MAX TYLER AND ALFIE HARDMAN, TRISTAN LENCZER AND SIMON CARR