
//HONDA CIVIC
UP
60S TVC
SOICHIRO HONDA:
WELCOME
CHALLANGE
Long ago, Soichiro Honda uttered two simple but extremely powerful words; “welcome challenge”. So when a new Civic was due, Honda did exactly that. Unlike most car manufactures who slightly iterate there previous model, Honda decided to start from scratch. To bring this bravery to life we made a metaphorical film of a girl, representing Honda, climbing a mountain of moulding clay.
The film picked up two gold British arrows and a silver for VFX, best new director, and color.
HOW IT WAS MADE
ROLE: CREATIVE WITH JASON SCOTT
CD: SCOTT DUNGATE