//ADIDAS
4DFWD
30S LAUNCH
All runners move forward, right? Nope.
Actually the opposite happens. Every time a runner’s foot lands the ground stops it. Scientists call it braking forces.
Adidas hacked these braking forces with a 3D printed midsole, that literally stops the ground from stopping you.It’s called 4DFWD. And with it no stride will ever feel the same again.
Welcome to the future of running
OOH/INSTORE
PRODUCT FEATURES
ROLE: CD
CREATIVES: MAX TYLER AND ALFIE HARDMAN, CALLUM JACKSON AND XAVI TERUELL